Your company’s social media page, is the outward expression of your company’s image. Your company page determines how your audience, new prospect or investor will view your page.
Your about section is the objective and mission of your business. It’s the message you tell your audience about what your business is and what your business does.
Most companies doesn’t tell exactly what they do in their about section for the fear of raising competition and as a result, they give the wrong message to the wrong audience. This results to reduction of sales and service misconception especially to new prospects and company visitors who may want to know more about the company.
Unless your company is among the highest top 5% brand in the world that is globally known or it isn’t seeking for more business sales and opportunities, then it shouldn’t bother about having a good about page section.
If it isn’t among yet, then it is important that you put down a good written copy of what your business does in the about page section.
Based on that, we have brought out 3 Mistakes your company can avoid so as to not lose sales and to improve its chances of gaining new prospects and creating new business opportunities.
1. AVOID MISCOMMUNICATION: Say exactly what your company or business does. Some businesses don’t give a clear message of what they do to avoid having competition but this leads to misunderstanding of business services and wrong audience.
2. AVOID OVER HYPING AND OVER PROMISING: It can ruin your brand’s reputation as being not trustworthy if it fails to deliver. This doesn’t mean that you should underestimate the image of your brand.
3. AVOID NOT HAVING A CALL TO ACTION: How can your customers contact you if they want your product or services? Put your contact details; It can be either your email, address, website, phone number etc. Let there be a means of contacting you.
Always know that your business about page section, gives your prospects an overview of what your business does. It should convey the right message to attract the right audience. If it gives a wrong message, it will only attract the wrong audience.